MBRCLD

Shaping Leaders of the future
Client

The Executive Office

Role

Branding Identity

Location

Dubai

Year

2023

The Story

Mohammed bin Rashid Center for Leadership Development (MBRCLD)

Mohammed bin Rashid Center for Leadership Development (MBRCLD), Established in 2003 with a visionary mission of creating leaders for tomorrow.

At the heart of MBRCLD is a powerful symbol—a riddle mind icon that embodies the essence of creating influential leaders capable of making a positive impact on the world.

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Project Team


Agency: Abjad Design
Co-Founders: Sheikha Bin Dhaher & Diana Hawatmeh
Creative Director: Maher Bayoumi
Senior Art Director: Mohamed Fawzi
Account Team: Jemicah Dela Cruz & Haneen El-Sherief