04.gov
Designed to connect Dubai customers
Client
Government of Dubai
Role
Branding Identity
Location
Dubai
Year
2024
The Story
O4 – is A platform with more than 40 Government Entities in Dubai, It was launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid, Crown Prince of Dubai and Chairman of the Executive Council.
The dynamic brand identity embraces a friendly, digital, and conversational vibe, reflected in every aspect—from the layout and icons to illustrations and imagery.
O4 aims to revolutionize customer interaction and service delivery.
Project Team
Agency: Abjad Design
Co-Founders: Sheikha Bin Dhaher & Diana Hawatmeh
Creative Director: Maher Bayoumi
Senior Art Director: Mohamed Fawzi
Account Team: Jemicah Dela Cruz & Haneen El-Sherief
