Zayed National Museum

Introducing Zayed National Museum Exhibition
Client

Department of Culture and Tourism

Role

Branding Identity

The Story

Introducing Zayed National Museum: The Foundations of Unity

The visual approach is influenced by Sheikh Zayed’s personal journey and the narrative that unfolds for exhibition visitors. This narrative is symbolized by a path composed of seven lines, each representing one of the Emirates.

The art direction adopts the minimalist and contemporary branding of the Zayed National Museum.

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Project Team


Agency: Abjad Design
Co-Founders: Sheikha Bin Dhaher & Diana Hawatmeh
Creative Director: Maher Bayoumi
Senior Art Director: Mohamed Fawzi
Account Team: Haya Haj Mourad