Department of Culture and Tourism
Branding Identity
The visual approach is influenced by Sheikh Zayed’s personal journey and the narrative that unfolds for exhibition visitors. This narrative is symbolized by a path composed of seven lines, each representing one of the Emirates.
The art direction adopts the minimalist and contemporary branding of the Zayed National Museum.












Agency: Abjad Design
Co-Founders: Sheikha Bin Dhaher & Diana Hawatmeh
Creative Director: Maher Bayoumi
Senior Art Director: Mohamed Fawzi
Account Team: Haya Haj Mourad