Satwa Street

Satwa street branding development
Client

Dubai creative unit

Role

Branding Identity

Location

Dubai

Year

2023

The Story

Al Satwa is a vibrant community in the heart of Dubai, with a distinctive energy and charm that sets it apart from the city’s glamour.

Drawing from the spontaneity and rawness of the streets, we infuse elements of graffiti, colloquial language, and symbolic imagery into every touch point in the visual identity.

My approach to crafting the visual identity is inspired by this rich tapestry of street culture.

Satwa2Satwa-2
Satwa-3
Satwa-4
Satwa-5
Satwa-07
Project Team


Agency: Abjad Design
Co-Founders: Sheikha Bin Dhaher & Diana Hawatmeh
Creative Director: Maher Bayoumi
Senior Art Director: Mohamed Fawzi
Logo Design: Ahmad AlHindi & Ahmed Nasr
Account Team: Jemicah Dela Cruz & Haneen El-Sherief