Pepsi KSA
World cup Special Edition
Client
Pepsico
Role
Branding Identity
The Story
Saudi’s heritage and the people’s strength!
one of five cans where each can design can stand on its own. However, when placed together, they create a collectible, forming one big star that brings each can together and unites them as one, reinforcing our concept of strength in unity.
Saudi’s 5 golden boys on their national football team were picked to represent the team spirit in Pepsi’s World Cup special Edition Campaign.
Project Team
Agency: Matter
Managing Director & Co-Founder: Dina Aly
Strategy Director & Co-Founder: Mohamed Abbas
Creative Director & Co-Founder: Majd El Sherif
Brand Director: Mariam Hamdy
Senior Graphic Designer: Mohamed Fawzi, Khadija Al-Shaarawy
