As a multi-disciplinary awarded designer based in Dubai, I have a profound appreciation for the visual culture of the Middle East and a keen understanding of the historical significance of graphic design in the Arab world.
Over the past decade, I’ve curated a diverse portfolio spanning various projects that showcase my expertise in visual communication. From branding strategies to type treatments, campaign executions, and art direction.
Throughout my career, I’ve worked with well-known brands across the Middle East. I’ve led projects in various industries such as food and beverage, telecommunications, trading, banking, and particularly in the government sector in Dubai, guiding them from concept to execution, like Vodafone, Dubai Government, NEOM, Americana, Mini Cooper, Americana, LG, The executive office of Dubai, Nestle, Almarai, Etisalat, Etc…
Experience
Sr. Art director / Abjad Design | 2023 – Now
Design Director / Magenta | 2019 – 2023
Art director / Matter Branding | 2017 – 2019
Art director / JWT “VML” | 2015 – 2017
What I Do
Brand Strategy
- Brand Positioning
- Brand Attributes
- Brand Purpose
- Brand Essence
- Value Proposition
- Brand Architecture
- Tone of Voice
Branding
- Visual identity
- Typography
- Illustration
- Iconography
- Brand guidelines
- Art direction
- Packaging
Clients worked with
My portfolio features impressive clients from across the Middle East, with each project telling its unique story and presenting distinct challenges, adding layers of experience and striving to make a meaningful impact in the creative world.
