Dubai Mentors

Unlocking leadership potential
Client

The Executive Office

Role

Branding Identity

Location

Dubai

Year

2023

The Story

Dubai Mentors is an event with the purpose of unlocking leadership potential and achieving unparalleled success.

The typeface exudes simplicity with a subtle touch, symbolizing the ladder of success—a reflection of the event’s mission to foster leadership growth.

Complementing the typeface, the icon draws inspiration from ripples, representing the profound impact of leadership development.

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Project Team


Agency: Abjad Design
Co-Founders: Sheikha Bin Dhaher & Diana Hawatmeh
Creative Director: Maher Bayoumi
Senior Art Director: Mohamed Fawzi
Account Team: Jemicah Dela Cruz & Haneen El-Sherief