The Executive Office
Branding Identity
Dubai
2023
Mohammed bin Rashid Center for Leadership Development (MBRCLD), Established in 2003 with a visionary mission of creating leaders for tomorrow.
At the heart of MBRCLD is a powerful symbol—a riddle mind icon that embodies the essence of creating influential leaders capable of making a positive impact on the world.




Agency: Abjad Design
Co-Founders: Sheikha Bin Dhaher & Diana Hawatmeh
Creative Director: Maher Bayoumi
Senior Art Director: Mohamed Fawzi
Account Team: Jemicah Dela Cruz & Haneen El-Sherief